I am honored to recognize 5 awards for Rallie Enhanced Water for Dogs by American Advertising Federation Memphis. I had an entire office of packaging, material, and scraps when I started conceptualizing Rallie's brand identity. I'm not an artist, but I am a huge fan of art, illustration, and Sunday comic strips, so I teamed up with a team of bomb creatives. Pretty Useful Co. was the right choice to bring my doodles to life in a way that pushed packaging in the pet care space and appealed to future buyers online and on retail shelves.
Congrats to Rallie Enhanced Water for Dogs
🥇 Gold - Integrated Brand Identity Campaign
🥇Gold - Illustration Series
🥇Gold - Packaging Campaign
🌟 Judges Special Award
🏆 Best of Graphic Design
