Rallie

Say Hello To The Next Generation of Canine Hydration

Winner of the Mars Petcare Leap Venture Bootcamp Prize and 5 Brand and Packaging Awards from the American Advertising Federation, Rallie is the brainchild of Whitney Hardy, an athletic urban explorer from Memphis, TN for her companion dogs - one senior and one pup. Rallie is a hydrogen-rich water formulated exclusively for dogs to keep your pet hydrated, increase stamina and energy, and speed recovery.

Rallie was developed through research in canine sports medicine, animal nutrition, and veterinary science. We have evaluated research publications to create the perfect supplements and delivery method backed by science and testing.

Hydration. Muscle Recovery. Antioxidant.

Hardy advised on development, launch strategy, brand design, content creation.

As Founder of Rallie i also,

• Led Award- Winning Brand Direction and Conceptualization with Pretty Useful Co. (see Awards below)

• Led Product Strategy and Development

• Developed brand tech stacks for Shopify platform

• Developed creative and educational content

• Led cross-functional design teams

• Led research and development for Rallie with key pet care advisors including trainers, scientists, veterinarians, and dog parents

Awards from American Advertising Federation Memphis with Pretty Useful Co.
🥇Gold - Integrated Brand Identity Campaign
🥇Gold - Illustration Series
🥇Gold - Packaging Campaign
🌟 Judges Special Award
🏆 Best of Graphic Design

Rallie is now fully operated and led by Hardy Beverages and is not associated with Whitney Hardy.