CASE STUDY

Reynolds Makery & Pulperia

Atlanta, Georgia (USA)

Growth Services

• 1:1 Founder Coaching

Challenges

Reynold's Makery and Cafe, established in November 2022, faced significant challenges in the competitive coffee market of Atlanta. Located in the quaint neighborhood of Reynoldstown, the cafe struggled with brand awareness and visibility, as it primarily relied on residential pedestrian traffic rather than high car traffic. The cafe's unique selling point was its dedication to offering locally-sourced, minority-owned, women-owned, fair trade, and handmade products, including the popular Cloudland Coffee.

Solution

The Center of Neighborhood Pride

Our Strategic Growth Plan focused on authentically branding Reynold's Makery and Pulperia as a perfect third space amidst a rapidly developing neighborhood. The key strategies that drove success were:

1. Community-Focused:

   • Review buying trends to learn customer habits and refine maker selection and inventory purchases

   • Implemented events that resonated with the neighborhood's demographics such as coffee education classes and maker talks

   • Encouraged community engagement by organizing events that brought coffee enthusiasts together.

   • Designed a Customer Loyalty Program that fostered a sense of belonging, which increased customer loyalty and support.

2. Brand Awareness:

   • Highlight in marketing the artisans and baristas, giving a face and community to the cafe.

   • Identified and promoted their hero product, the hot chocolate, which gained popularity.

   • Increase participation in city-wide competitions to boost visibility and attract new customers.

By focusing on hospitality, community, and the unique aspects of their offerings, Reynold's Makery and Cafe successfully navigated the challenges of a competitive market and experienced significant growth in customer retention and brand loyalty.

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